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Past Issue • Apr-Jun 2012

Do All Product-Oriented Web Technologies Reduce Product Returns?

Retailers are increasingly using product-oriented web technologies to minimise product returns. Are these technologies effective and how do they influence returns? Professors Prabuddha De, Jeffrey Hu and Mohammad S Rahman present the results of their study.

Product returns are a significant problem for most retailers. Returns cost US manufacturers and retailers almost US$100 billion per year because of product depreciation, and reverse logistics and return rates could be as high as 25% for some retailers.2


  • Prabuddha-De

    Prabuddha De

    Accenture Professor of Information Technology at the Krannert School of Management, Purdue University.
  • Yu-Jeffrey-Hu-Feb7

    Jeffrey Hu

    Associate Professor of Information Technology Management at the Scheller College of Business, Georgia Institute of Technology.
  • mohd

    Mohammad S. Rahman

    Assistant Professor of Management Information Systems and Fellow, Centre for Digital Economy at Haskayne School of Business, University of Calgary.
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