Prabuddha De

Accenture Professor of Information Technology at the Krannert School of Management, Purdue University.

Do All Product-Oriented Web Technologies Reduce Product Returns?

Retailers are increasingly using product-oriented web technologies to minimise product returns. Are these technologies effective and how do they influence returns? Professors Prabuddha De, Jeffrey Hu and Mohammad S Rahman present the results of their study. Product returns are a significant problem for most retailers. Returns cost US manufacturers and retailers almost US$100 billion per year because of product depreciation, and …

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