Research Spotlight Managing Divided Attitudinal Loyalty of Business Customers Customers show divided attitudinal loyalty towards various brands. Companies are not adept at handling customers’ divided loyalties because not much is known about this issue. A study by S. Arunachalam and his colleague helps in achieving a nuanced understanding of the reasons and motivations for customers’ divided loyalty attitudes. They also make recommendations on how firms can effectively manage divided-loyal customers through effective dealer relationships and strategies.
Research Bytes Tree-Based Approach for Addressing Self-selection in Impact Studies with Big Data Professor Galit Shmueli discusses a machine learning algorithm called ‘tree-based approach’ that can be deployed on large and small data...
Research Bytes Transparency and Delay in Bargaining Most times, negotiating parties do not have complete information; this in turn, induces inefficiencies. Does this mean that more information...
Research Centres and Institutes Spotlight Sovereign Digicoin: A Road Map for RBI In July 2016, an editorial in this newspaper had queried, “Should RBI issue a new digital Bharatcoin?” and ended on...
Research Spotlight Is the World’s Largest Public Workfare Programme Crowding Out Private Employment? A new study of the Indian government’s employment guarantee scheme looks at its impacts on labour movement and supply, and firm productivity, investment and profitability, both in the short and long term.
Research Centres and Institutes Spotlight Why Debt Waivers are Likely to Hurt Indian Farmers in the Long Run Almost all political parties contesting ongoing UP assembly elections have promised a debt waiver for small farmers. A wide range...
Research Centres and Institutes Spotlight Entrepreneurs: Beware of the Marginal Thinking Trap The notion is simple: an entrepreneur’s primary focus should be solving customer problems, rather than making products. The product is simply...
Case Spotlight Kamla Nehru Memorial Hospital: Which Way Forward? Based on the case study by Dr. Naga Lakshmi Damaraju, Prafulla Rawal, Bavneet Singh, Himanshu Jain and Magesh Karthik Kamla...
