Risk and Returns in Last Mile Marketing Strategies
What strategies can companies use to reach customers in the last mile? Professor Sundar Bharadwaj highlights one of his studies ...
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Strategy
Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee?
Based on the research of Hemant K. Bhargava and Manish Gangwar The service industry is rife with decision dilemmas involving choosing ...
IT-Led Business Transformation at Reliance Energy
This case study encapsulates the remarkable journey of Reliance Energy, which began after the takeover of Bombay Suburban Electric Supply ...
Note To Entrepreneurs: Culture Eats Strategy for Breakfast
Arun Pereira, Clinical Associate Professor of Management Education and Executive Director of the Centre for Learning and Management Practice, explains ...
Bet on the Jockey, Not the Horse
Entrepreneurial ideas are abundant,but entrepreneurs who can execute ideas in the face of difficult odds are uncommon Steve Jobs once ...
Value Creation and platform thinking
This is derived from the academic talk delivered by Purdue University’s Professor Karthik Kannan, earlier this year, at the two-day ...
What Does, What a Firm Says, Say About the Firm?
What explains firm performance? Although various metrics have been developed to measure firm performance, measuring firm strategy has remained a ...
Managing Marketing: An Applied Approach
“Managing Marketing: An Applied Approach” is a great book for anyone who has to put into action a well thought ...
Organic and Inorganic Internationalisation: Insights From Dr Reddy’s Labs
Dr Reddy’s Laboratories (DRL) was promoted in 1984 by Anji Reddy, a pioneering scientist-entrepreneur, as a manufacturer of bulk drugs ...
The Benefits of Sustainable Practices: A Study of Brazilian Multinationals
Since the World Commission on Environment and Development (WCED), commonly known as the Brundtland Commission, coined the term “sustainable development” ...
