State Bank of India: “SMS Unhappy”
Rishtee Batra, Assistant Professor of Marketing at ISB, and Piyush Kumar, Visiting Professor at ISB, present the dilemma faced by ...
Rishtee Batra, Assistant Professor of Marketing at ISB, and Piyush Kumar, Visiting Professor at ISB, present the dilemma faced by ...
© 2018 – Indian School of Business (ISB).