Category Management: The Art of Allocating Shelf Space
The retail industry is one of the world’s fastest growing e-commerce markets fuelled by the rapid increase in Internet users, ...
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Retail Success
Offline choice, online sale: Consumer pseudo-showrooming
Brick and mortar stores face the issue of consumer showrooming i.e., consumers inspect a product at a physical store, but ...
Have Brand Power, Write the Rules
Apart from product quality, brand power is everything for success in the retail business says Ajay Arora, Managing Director, D’Decor, ...
