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Amul: A Business Strategy Built on Value for Many

There are very few brands that evoke a sense of nostalgia, satisfaction and pride the way Amul does. Whether it’s ...

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ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Amul: A Business Strategy Built on Value for Many

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