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Risk and Returns in Last Mile Marketing Strategies

What strategies can companies use to reach customers in the last mile? Professor Sundar Bharadwaj highlights one of his studies ...

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ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Risk and Returns in Last Mile Marketing Strategies

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