Happiness

Position in Sequence Matters: How Previous Hedonic Experiences May Bias Current Evaluations

Another real-world example would be the reality singing show, where the public votes on the participants' performances. Its significance ...

The Pursuit of Happiness

Professor Raj Raghunathan, a visiting faculty at the Indian School of Business, is affiliated to the Department of Marketing at ...

The Myopia of Far-Sightedness

Rajagopal Raghunathan turns conventional thinking on its head as he tracks down the seemingly elusive formula for happiness. He offers ...

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ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Happiness

Position in Sequence Matters: How Previous Hedonic Experiences May Bias Current Evaluations

The Pursuit of Happiness

The Myopia of Far-Sightedness

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