FMCG Lessons for Pharma
What were the key success factors for Arogya Parivar, a bottom-of-the-pyramid initiative by Swiss pharmaceutical major Novartis? In this article, ...
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FMCG
“Kirana Stores Are Here to Stay”: FMCG Strategy for Indian Retail
ISBInsight: What motivated you to investigate the Indian retail industry? What are some of the unique aspects of the ...
