Off-field: Sports Performance, Business Bottom Line
Chiraag Paul is the Founder and Chief Executive Officer (CEO) of Proem Sports, one of the pioneers in off-field sports ...
© 2018 – Indian School of Business (ISB).
ISBInsight is the Flagship Research Periodical of the Indian School of Business
Data Analytics
Transforming Data for Policy Impact
Avik Sarkar, Officer on Special Duty (OSD) at NITI Aayog, and in-charge of the NITI Aayog Data Analytics Cell visited ...
The Multi-Faceted Impact of Digital Media
In this introductory essay, Amit Mehra, Associate Professor and ISB Research Fellow and Joint Executive Director, Srini Raju Centre for ...
Predictive Analytics for Business Growth
In this article, Professor Galit Shmuéli explores the salient characteristics of predictive analytics in the context of retail, debunks certain ...
To Show or Not To Show: How to Manage Internet Advertisement Campaigns
Is it always beneficial to show advertisements to the visitors of a website? How can firms use user profiling to ...
Business Analytics: Essential for Defining Strategy for Companies
“Introduction to Business Analytics,” a workshop held recently at the Indian School of Business (ISB) helped demystify some preconceived notions ...
Data Analytics: The Foundation of a Successful Business
Professor Ram Gopal, a visiting faculty at the ISB, talks to Galit Shmueli, tenured Associate Professor of Statistics and Information ...
