ISBInsight is the Flagship Research Periodical of the Indian School of Business
Even though consumer interest in ethical products has increased in recent times, a significant gap exists between what most consumers ...
What impact do emotions have on consumer choice and buying behaviour? Professor John Roberts and his co-authors advise companies on ...
Brick and mortar stores face the issue of consumer showrooming i.e., consumers inspect a product at a physical store, but ...
Many consumers believe that “unhealthy = tasty,” and its reverse that “healthy = not tasty.” In his study on the pervasiveness ...
