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Celebrity Endorsements: An Issue in India Because of Higher Power Distance

Celebrity endorsement has come into the spotlight in India with recent controversies over products endorsed by well-known personalities. This is ...

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ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Commercials

Celebrity Endorsements: An Issue in India Because of Higher Power Distance

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