All is Well: Health Care Branding at Be Well Hospitals
ISBInsight: How did Be Well capture your attention? What motivated you to create a case study for it? Piyush Kumar: ...
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ISBInsight is the Flagship Research Periodical of the Indian School of Business
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Amul: A Business Strategy Built on Value for Many
There are very few brands that evoke a sense of nostalgia, satisfaction and pride the way Amul does. Whether it’s ...
Reimagining India – Unlocking The Potential of Asia’s Next Superpower
‘Reimagining India – Unlocking the Potential of Asia’s Next Superpower’ is not merely another book to be read and passed ...
