Brand Power

Have Brand Power, Write the Rules

Apart from product quality, brand power is everything for success in the retail business says Ajay Arora, Managing Director, D’Decor, ...

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ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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Brand Power

Have Brand Power, Write the Rules

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