Brand Communication

Have Brand Power, Write the Rules

Apart from product quality, brand power is everything for success in the retail business says Ajay Arora, Managing Director, D’Decor, ...

Subscribe for latest insights

ISBInsight content is free to read. To receive Management Briefs in your inbox, and other special content for subscribers, please sign up.

About ISBInsight

ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

No Result

View All Result

Brand Communication

Have Brand Power, Write the Rules

Related Articles

Understanding Family Structure and Women’s Empowerment

Amul: A Business Strategy Built on Value for Many

India’s Largest Transnational Corporations

State Bank of India: “SMS Unhappy”

Ranking Indian Cities: The Smart Cities Index

We’re on Mobile! Download our app now

Subscribe for latest insights

About ISBInsight