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State Bank of India: “SMS Unhappy”

Rishtee Batra, Assistant Professor of Marketing at ISB, and Piyush Kumar, Visiting Professor at ISB, present the dilemma faced by ...

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ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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State Bank of India: “SMS Unhappy”

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