“Kirana Stores Are Here to Stay”: FMCG Strategy for Indian Retail
ISBInsight: What motivated you to investigate the Indian retail industry? What are some of the unique aspects of the ...
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ISBInsight is the Flagship Research Periodical of the Indian School of Business
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Celebrity Endorsements: An Issue in India Because of Higher Power Distance
Celebrity endorsement has come into the spotlight in India with recent controversies over products endorsed by well-known personalities. This is ...
