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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Home Latest Issue Research Byte
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Right Place, Right Time? Retail Store Brand Strategy

Issue-7-2019 Research Bytes Management Briefs
Published on   Nov-01-2019

By Murali Mantrala
ram_chitta@isb.edu' by ram_chitta
December 2, 2019
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How should retailers organise and manage private label products to maximise their profit? Professor Murali Mantrala speaks about his research.

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About ISBInsight

ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

© 2018 – Indian School of Business (ISB).

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© 2018 - ISBInsight - Flagship Research Periodical of the Indian School of Business (ISB).