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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Home Latest Issue Research Byte
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Read My Lips: India’s Lipstick Consumption

Issue-5-2019 Research Bytes Management Briefs
Published on   Aug-24-2019

By Harish Bijoor

Rural women use twice the amount of lipstick than urban women do. What does this say about India’s consumption patterns?

Srikanth_Velichaeti@isb.edu' by srikanth
October 3, 2019
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About ISBInsight

ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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