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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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In the Age of CSR, Companies Should Compete with Social Purpose

In the Age of CSR, Companies Should Compete with Social Purpose

Lecture Series Archive Lecture Series
Published on   Nov-11-2019

By Author Name(s)
2019/11/11
in Lecture Series, Archive Lecture Series
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Does social purpose have a role to play in branding and investment decisions? In the second ISBInsight lecture series, Professor Sundar Bharadwaj, Coca-Cola Company Chair of Marketing at the University of Georgia’s Terry College of Business, will explain why companies are increasingly taking social stances in very visible ways. But social purpose comes with caveats. Professor Bharadwaj will highlight where companies can go wrong and how they can avoid missteps in tying the mission to growth.

Friday, April 26th 2019

About Authors

rudra@deepredink.com'

rudra

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First edition of the ISBInsight Lecture Series. A talk by Professor Sanjiv Ranjan DasLink to the slides used in the lecture: https://bit.ly/2GK0GqeWhy is FinTech going to be a disruptive force in many areas of finance? This talk will present a framework for the future of FinTech, highlighting ten areas of substantive impact, and argue that the current confluence of business and technology drivers are going to result in huge changes. It will survey the role of a few technologies, such as deep learning, network models, and robots in the areas of trading, risk management, and wealth management. The bottomline: in the future banks will become technology companies, and the winners will be the ones who invest in R&D.Professor Sanjiv Ranjan Das is Visiting Professor at the Indian School of Business and William and Janice Terry Professor of Finance and Business Analytics at Santa Clara University.

Posted by ISB Insights on Thursday, 14 February 2019
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About ISBInsight

ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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