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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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In the Age of CSR, Companies Should Compete with Social Purpose

Uncategorized
Published on   Jun-26-2019

ISBInsight
2019/06/26
in Uncategorized
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Does social purpose have a role to play in branding and investment decisions? In the second ISBInsight lecture series, Professor Sundar Bharadwaj, Coca-Cola Company Chair of Marketing at the University of Georgia’s Terry College of Business, will explain why companies are increasingly taking social stances in very visible ways. But social purpose comes with caveats. Professor Bharadwaj will highlight where companies can go wrong and how they can avoid missteps in tying the mission to growth.

 

Friday, April 26th 2019

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This article was contributed by the staff and affiliated contributors of ISBInsight.

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About ISBInsight

ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

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