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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Home Management Briefs Research Bytes
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Try Co-Creating Your Product with the Consumer

Issue-1-2019 Research Bytes Management Briefs
Published on   Jan-21-2019

Ravi Bapna

Firms that allow consumers to co-create products might also need to motivate them.

rajkumar@deepredink.com' by rajkumar
July 31, 2019
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Dr. Ravi Bapna is the Curtis L. Carlson Chair in Business Analytics and Information Systems, Associate Dean for Executive Education and the Academic Director of the Carlson Analytics Lab at the University of Minnesota’s Carlson School of Management and Visiting Faculty at ISB.

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About ISBInsight

ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

© 2018 – Indian School of Business (ISB).

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  • Magazine
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© 2018 - ISBInsight - Flagship Research Periodical of the Indian School of Business (ISB).