ISBInsight | Research Magazine | Indian School of Business (ISB)

ISBInsight is the Flagship Research Periodical of the Indian School of Business

  • Home
  • Magazine
    • Current Issue
    • Archives
  • Topics
    • Entrepreneurship
    • Finance
    • Innovation
    • Public Policy
    • Strategy
    • Family Business
    • Business Analytics
    • Infrastructure
    • Philanthropy
    • IT Services
    • Technology
    • Personnel Management
    • Governance
    • Operations
    • Human Capital
    • Media
    • Leadership Management
    • Leadership
    • Manufacturing
    • Health Care
  • Management Briefs
    • Latest Issue
    • Previous Issues
  • About Us
    • About Us
    • Editorial Team
    • Contact Us
No Result
View All Result
  • Home
  • Magazine
    • Current Issue
    • Archives
  • Topics
    • Entrepreneurship
    • Finance
    • Innovation
    • Public Policy
    • Strategy
    • Family Business
    • Business Analytics
    • Infrastructure
    • Philanthropy
    • IT Services
    • Technology
    • Personnel Management
    • Governance
    • Operations
    • Human Capital
    • Media
    • Leadership Management
    • Leadership
    • Manufacturing
    • Health Care
  • Management Briefs
    • Latest Issue
    • Previous Issues
  • About Us
    • About Us
    • Editorial Team
    • Contact Us
No Result
View All Result
No Result
View All Result
Home Management Briefs Research Bytes
Featured Video Play Icon

How Emotions Drive Sales

Issue-5-2018 Research Bytes Management Briefs
Published on   Jun-22-2018

Professor John H Roberts, Visiting Faculty, Indian School of Business
rajkumar@deepredink.com' by rajkumar
July 30, 2019
Share on FacebookShare on Twitter

What impact do emotions have on consumer choice and buying behaviour? Professor John Roberts and his co-authors advise companies on the right emotions in market campaigns.

Professor John H Roberts, Visiting Faculty, Indian School of Business

Leave a Reply

This comment form is under antispam protection
This comment form is under antispam protection
  Subscribe  
Notify of

Related Articles

Understanding Family Structure and Women’s Empowerment

Understanding Family Structure and Women’s Empowerment

Featured Video Play Icon

Amul: A Business Strategy Built on Value for Many

India’s Largest Transnational Corporations

State Bank of India: “SMS Unhappy”

State Bank of India: “SMS Unhappy”

Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets

Ranking Indian Cities: The Smart Cities Index

2018-11-30

We’re on Mobile! Download our app now

Get it on Google Play Get it on App Store

Subscribe for latest insights

ISBInsight content is free to read. To receive Management Briefs in your inbox, and other special content for subscribers, please sign up.

  • About Us
  • Contact
  • Sitemap

About ISBInsight

ISBInsight is the flagship research periodical of the Indian School of Business (ISB).

It features research-driven insight and evidence-informed opinion for practitioners, with a focus on Indian and emerging markets.

ISSN: 2582-1180 (Online)
Publisher:
Indian School of Business
Gachibowli, Hyderabad
Telangana - 500 111

© 2018 – Indian School of Business (ISB).

Privacy PolicyTerms of use

No Result
View All Result
  • Magazine
    • Current Issue
    • Archives
  • Topics
    • Innovation
    • Public Policy
    • Strategy
    • Finance
    • Entrepreneurship
    • Family Business
    • Infrastructure
    • IT Services
    • Philanthropy
    • Technology
    • Sales and Marketing
    • Personal Effectiveness
    • Governance
    • Operations
    • Human capital
    • Media
    • Leadership
    • Leadership and personal effectiveness
    • Manufacturing
    • Healthcare
  • Management Briefs
    • Latest Issue
    • Previous Issues
  • About Us
    • About Us
    • Editorial Team
    • Contact Us

© 2018 - ISBInsight - Flagship Research Periodical of the Indian School of Business (ISB).

wpDiscuz