Research Spotlight

A summary of rigorous management research with a focus on business application.

More Bang for Your Digital Spend: Technology and R&D

Digitisation of research and development can generate significant returns for firms, argue ISB Professor Deepa Mani and colleagues, based on an empirical study of technology spill-overs from the IT industry across an array of other industries. Technology laggards risk being left behind as industry boundaries are redefined.

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Follow The TV Analyst’s Stock Recommendations?

Should the novice stock investor follow the advice of television shows that purport to offer expert recommendations on stocks to buy or sell? In tracking stock price movements in the aftermath of TV stock suggestions, Professors Prachi Deuskar, Ravi Anshuman, Krishnamurthy Subramanian and Ram Thirumalai bring new light to bear on the role of informed agents in the stock market.

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How Marketing Capabilities Shape Financial Performance

ISBInsight Management Briefs is pleased to showcase an important contribution to the field of marketing strategy by Dean Professor Rajendra Srivastava and Visiting Scholar Professor Sridhar Ramaswami. First published in 2009, this research identifies the pathways through which market-facing business processes add value to the firm’s financial performance. The insights from this research can be applied by managers in designing optimal customer management, product development, and supply chain strategies.

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The Side Effects of Drug Price Controls

The 2013 Drug Price Control Order capped prices of over 300 drugs in the Indian market. Using an experimental design to assess the consequences of this price control on the anti-diabetic drug Metformin, Professor Chirantan Chatterjee and his co-authors show the unintended consequences of such price regulation.

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Public Bargaining?

How do parties bargain when their negotiations take place in the glare of public spotlight? Professor Deepal Basak and his colleague bring new insights from game theory to show what happens when negotiators gamble with public opinion, but in the public domain, not in private backrooms.

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Build Human Capital or Buy it?

Hiring the right people is critical for companies to reduce employee attrition and enhance returns from human resources. Companies commonly use two broad strategies to hire — either ‘build’, i.e., recruit novices, or ‘buy’, i.e., hire experienced workers from competitors. Based on his research, ISB Professor Amit Chauradia suggests conditions under which the company can maximise economic benefits from either of the two strategies.

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From Grain to Gain: Lessons for Indian Farm Policy

By demonstrating savings behaviour to help farmers take advantage of inter-temporal price fluctuations between harvest and lean seasons, ISB Professor Shilpa Aggarwal and colleagues created a model for Kenyan farmers to maximise maize sales and revenues. Their findings can help inform the creation of seasonal arbitrage opportunities for Indian smallholder farmers.

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Tapping the Sceptical Donor: A Novel Funding Approach for Non-profits

Non-profit organisations (NPOs) typically raise all the funds required for the project upfront. In this so-called “traditional approach”, the implementation of the project begins only when all the funds are raised, thus delaying implementation and service delivery. In order to overcome this challenge, NPOs are using a novel funding approach that Professors Sripad Devalkar, Milind Sohoni and Arora call “ex post funding”. The researchers offer guidance on how non-profit organizations can best deploy this new approach to improve the delivery of social benefits from their activities.

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Trust Matters the Most in Negotiations

Amit Nandkeolyar and his colleagues use the case of Tata Motors to provide rich insights into the varying levels of trust of negotiators and their effects on negotiation outcomes. The study suggests that trust promotes greater information sharing without the fear of exploitation, which in turn, leads to value creation and better outcomes for all negotiating parties.

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