Risk and Returns in Last Mile Marketing Strategies
What strategies can companies use to reach customers in the last mile? Professor Sundar Bharadwaj highlights one of his studies...
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Research Bytes
ISB resident and visiting faculty present managerial takeaways from their research projects in crisp video nuggets.
Tree-Based Approach for Addressing Self-selection in Impact Studies with Big Data
Professor Galit Shmueli discusses a machine learning algorithm called ‘tree-based approach’ that can be deployed on large and small data...
Read moreTransparency and Delay in Bargaining
Most times, negotiating parties do not have complete information; this in turn, induces inefficiencies. Does this mean that more information...
Read moreInnovation Pacing
When will unpredictability in innovation pacing lead to competitive advantage? Drawing from his research, Professor Anindya Ghosh explains that unpredictability...
Read moreData Analytics and Decision Analytics Models Across Different Domains
How can decision analytics aid businesses in formulating effective marketing strategies? What happens when firms shift from physical channels to...
Read moreWise Managerial Judgement amongst Community Bankers
How do managers create value for various stakeholders? By building three primary values, says Professor Harris Sondak. Based on his...
Read moreHow to Cope with Abusive Bosses
Having abusive bosses could lead to negative outcomes such as lower job performance, reduced job satisfaction, health issues and stress...
Read moreHiring Rookies vs. Seasoned Employees
Companies can hire from two buckets: rookies or seasoned employees. How do companies decide whether to hire rookies or seasoned...
Read moreIndustry and the Well-being of the Poor
Antibiotics are hailed as life-savers and miracle drugs. Then, why would pharmaceutical companies back out from the production of new...
Read moreNation Equity and Country of Origin Effects
Could consumers stop buying products from countries even when the product quality is very good? Drawing from his research, Professor...
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