When should businesses invest more? Professor Rajiv Banker argues that industries like oil and gas, petrochemicals, shipping, airlines and hotels, companies need to think beyond the notions of business cycles or product lifecycles to the concept of the ‘industry lifecycle’ in order to optimize their growth trajectories.
Professor Rajiv D Banker is Merves Chair and Director of the Centre for Accounting and Information Technology at the Fox School of Business, Temple University and Visiting Faculty at ISB.