Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets
Developed market firms are increasingly expanding into emerging markets by forming international marketing joint ventures (IMJVs) with firms headquartered in these markets. However, about half of these IMJVs are eventually dissolved. In this article, the authors study the impact of dissolution announcements on short-term abnormal returns to the emerging market firm and discuss how their findings can help firms plan …
Read More »