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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Sumita Thakur

Sumita Thakur is Programme Director, India Inside and Senior Associate Director, Centre for Learning and Management Practice at ISB.

What to Know About the Indian Market

Sumita Thakur: The last time you spoke to ISBInsight, you said that the Indian kirana stores are here to stay. Why is the fate of Indian mom-and-pop stores different from those in the West? Siddharth Singh: India is a fundamentally different market compared to the West, say the United States (US) or Europe. For kirana stores to survive anywhere, they have …

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