Is it ever beneficial for competitors to share data with each other? Professor Subodha Kumar throws light on how a firm can use its competitor’s data in such a manner that it is beneficial for both.
The value of e-commerce has increased dramatically over the past decade. In 2013, the U.S. retail e-commerce sales grew by 16.9% to reach $263.3 billion, …Read More »
Is it always beneficial to show advertisements to the visitors of a website? How can firms use user profiling to make this decision? Professor Subodha Kumar writes from his research on an actual implementation at Chitika, an Internet advertising firm operating in the Boston area.
The use of the Internet as a medium to deliver promotional material to prospective customers has …Read More »
Do firms or the customers always benefit when an electronic retailer increases its IT capacity or advertising effectiveness? Professor Subodha Kumar writes from his research.
Over the last decade, the number of Internet users has increased by leaps and bounds reaching 1.97 billion worldwide in June 2010 – up from only 45 million in 1995 and 361 million in 2000. Following …Read More »