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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Sherban Leonardo Cretoiu

Associate Professor of Strategy, Fundação Dom Cabral, Brazil.

The Benefits of Sustainable Practices: A Study of Brazilian Multinationals

Since the World Commission on Environment and Development (WCED), commonly known as the Brundtland Commission, coined the term “sustainable development” in 1987, the sustainability agenda has been widely debated in very different arenas. From a strategic management point of view, a key underlying question is how firms’ social and environmental practices relate to their economic performance, and to what extent …

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