Rohit Prasad

Associate Professor at Management Development Institute (MDI) Gurgaon, Member of the Subodh Kumar Committee on 2G Spectrum, Department of Telecommunications; author of Startup Sutra and co-author of Spectrum: The Conundrums of Thin Air.

Media Plurality And Net Neutrality

In this paper, Professor Rohit Prasad contrasts the regulatory approaches in traditional  media and the Internet and argues that, a new approach is required in the increasingly converging media world. This regulatory approach must synthesise diversity of media content, ie, media plurality and the free play of consumer choice and service innovation on the internet, ie, net neutrality and promote …

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