How to Use Disruptive Business Models to Reach the Next Billion Consumers

The economic turbulence in developed economies like the United States, Germany and Japan is driving multinational firms to explore emerging market economies like Brazil, Russia, India and China. According to the 2018 International Monetary Fund (IMF) economic growth statistics1, the economic growth in United States, Germany and Japan, was less than 3% while emerging economies like India, China and Vietnam …