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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Rahul Johri

Senior Vice President and General Manager, South Asia, Discovery Channel in a tête-à-tête

Discovering Stories Worth Telling

Does localised content on TV networks prove to be more engaging in a globalised world? Rahul Johri, Senior Vice President and General Manager, South Asia, Discovery Channel in a tête-à-tête with Professor Siddharth S. Singh of the Indian School of Business, discusses marketing and regulation in the TV industry and ways to continually engage with the viewer. Siddharth S. Singh: The …

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