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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Patricia M Danzon

Patricia M Danzon is the Celia Moh Professor of Health Care Management at The Wharton School, University of Pennsylvania and a visiting professor at the Indian School of Business (ISB). Her research interests include biopharmaceuticals, health care, industrial organisation, insurance, liability, medical malpractice.

Affordability and Accessibility to Medicines in EMs: Differential pricing is the solution

Differential pricing by pharmaceutical companies whereby prices charged in each country are commensurate with either its ability to pay or with its average per capita income, could be a solution to improving affordability and accessibility to medicines in emerging markets such as India where most patients pay out-of-pocket. Price discrimination offers more affordable prices to customers with lower ability/willingness to …

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