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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Nimmi Rangaswamy

Nimmi Rangaswamy is Adjunct Professor, Indian Institute of Technology, Hyderabad.

Mental Kartha Hai: Indian Urban Slums and Unmasking the Mobile Internet

For teenagers at the bottom of the pyramid, adopting and persisting with the Internet is the result of innovations to manage needs within means by staggering costs, scheduling time and sharing know-how. In this article, Professor Rangaswamy shares the fi ndings of her study on mobile Internet usage among teenagers from the slums of India and reveals the motivations behind, …

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