Neelu Bhullar

Associate Professor of Marketing Chairperson - Pt-PGPM, Management Development Institute (MDI), Gurgaon.

PepsiCo-BASIX: A Case Summary

The quest for the perfect chip led PepsiCo to enter into a partnership with BASIX, a company that provides financial services to the poor. While the former would gain a quality crop of potatoes, the latter would help the farmers with loans. But was this relationship so rosy? Professors Gita Bajaj and Neelu Bhullar of the Management Development Institute (MDI), Gurgaon, are co-authors …

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