Meenakshee Sinha

Meenakshee Sinha is an ISB PGP Graduate.

FMCG Lessons for Pharma

The Transforming Pharma Landscape In the past century, scientific breakthroughs and economic development enabled pharmaceutical firms to seize the opportunity of providing medical treatment for a range of ailments varying from microbial infections to genetic disorders. Aside from research and development (R&D)-focused pharmaceutical firms, even generic companies benefited from the ever-increasing demand for affordable medicines. Until the last decade, with scope …

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