ISBInsight is the Flagship Research Periodical of the Indian School of Business
ISBInsight: Why do firms from developed markets form international marketing alliances with firms in emerging markets? A major reason firms from developed markets are increasingly interested in expanding to emerging markets is that they represent about 40% of the global economy and about 65% of the world’s population. Emerging markets have rapid economic development and liberalised economic policies, which favour the …
Read More »Developed market firms are increasingly expanding into emerging markets by forming international marketing joint ventures (IMJVs) with firms headquartered in these markets. However, about half of these IMJVs are eventually dissolved. In this article, the authors study the impact of dissolution announcements on short-term abnormal returns to the emerging market firm and discuss how their findings can help firms plan …
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