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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Jui Ramaprasad

Associate Professor at McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management UC Irvine.

Freemium Uncovered: The Cases of Music and Mating

Freemium is an increasingly popular online business model, where a user gets a core product or service for free but pays for advanced or premium features. Revenues for freemium sites are largely dependent on premium subscriptions, which are not easily won, making monetisation a major challenge. How do sites convert free users to subscribers and what is the value of …

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