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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Jeffrey Hu

Sharon A. and David B. Pearce Professor, Director of China Program, Co-Director of Business Analytics Center, and Associate Director of Master of Science in Analytics, Scheller College of Business, Georgia Institute of Technology.

Do All Product-Oriented Web Technologies Reduce Product Returns?

Retailers are increasingly using product-oriented web technologies to minimise product returns. Are these technologies effective and how do they influence returns? Professors Prabuddha De, Jeffrey Hu and Mohammad S Rahman present the results of their study. Product returns are a significant problem for most retailers. Returns cost US manufacturers and retailers almost US$100 billion per year because of product depreciation, and …

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