Do Consumers Put Their Money Where Their Mouth Is? Ethical Consumerism and Dual Attitudes
Do consumers actually do what they say? And say what they do? The gap between stated intent and revealed action is one of the central puzzles in consumer behaviour research. There are few places where this tension between saying and doing is sharper than in the arena of ethical consumerism. The Ethical Consumer What is ethical consumerism? The ethical consumer makes shopping …
Read More »
