Anandhi Bharadwaj

Goizueta Term Chair & Professor of Information Systems, Operations Management.

Measuring Digital Value: Why Valuation Metrics are Inadequate

Technological innovations have moved beyond the level of products and processes to encompass virtually every aspect of a business, in both tangible and intangible ways. Yet, in measuring the impact and contribution of such innovations, we persist in using traditional models of productivity and profitability, which can give us, at the best, a partial understanding of their value to firms …

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