ISBInsight is the Flagship Research Periodical of the Indian School of Business
When one thinks of digital media in the Indian context, deep discounts offered by e-retailers such as Myntra, Jabong and Flipkart invariably come to mind. However, a keen observer soon realizes that digital media is not simply about e-retailing. This raises the question what exactly is digital media and how does it impact business? A direct answer is not readily available, …
Read More »The fast pace of technological innovation and quick changes in customer tastes require today’s organisations to frequently adapt to the ever changing market reality. The more nimble they are, the better their chances to come up tops in hyper-competitive scenarios that are now routine. Firms need the ability to learn about ongoing changes in the industry and the knowledge to …
Read More »Knowledge firms have long understood that their most valuable asset is their human capital. This is especially true in the context of IT services firms, where the ever-changing technology landscape necessitates large investments in employee training. We have seen the sprawling campuses of Google, Infosys, and Wipro, with dedicated training showpieces. The output of the Indian education system, while producing …
Read More »Human capital is the key ingredient that drives the IT services industry. Despite the double-digit growth number, the revenue growth model of IT services firms, historically based on scaling of firm size, is unsustainable in the long run. Given the increasing salaries and living costs in the “IT cities” of India, it is important for firms to find ways to …
Read More »The phenomenon of Open Source Software (OSS) has been a puzzle for quite some time. People wonder why programmers spend a lot of their time creating open source code without being compensated for their efforts. It is now known that one major reason for this “free” work is that programmers learn valuable new skills. Better skills create better future opportunities, …
Read More »Lakshmi Narayanan, Vice Chairman of Cognizant, the youngest Information Technology (IT) services company to reach a billion dollar revenue milestone, talks to Deepak Chandra, Associate Dean, Centre for Executive Education, Indian School of Business (ISB) and Amit Mehra, Assistant Professor, Information Systems, ISB, about leadership, challenges and opportunities in the IT industry, education and the role of philanthropy. Deepak Chandra: Let …
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