Research Bytes Impact of CSR on Shareholder Value How does corporate social responsibility (CSR) impact shareholder value? Drawing on the results of one of his studies, Professor Hariom...
Research Bytes Risk and Returns in Last Mile Marketing Strategies What strategies can companies use to reach customers in the last mile? Professor Sundar Bharadwaj highlights one of his studies...
Research Centres and Institutes Spotlight The Tyranny of a Level Playing Field The path to hell is paved with good intentions. Chances are transport regulators in Karnataka have never read the aforementioned...
Case Spotlight Ketan Logistics: Charting the Next Route When decision-making is embroiled in emotion, it is that much more difficult to arrive at a logical conclusion. Rohit Gupta, Strategy Head, Western Business Unit of Ketan Logistics Limited (KLL) and the oldest third generation member of this family business, was torn between living up to family expectations and pursuing his dream of setting up his own entrepreneurial venture. The case, set in 2014, details the humble beginnings of the company, key milestones in its growth journey and KLL’s standing in the industry. It also describes Rohit’s feelings of helplessness and frustration over the slow pace of changes in the internal governance of the business, the company’s stagnant revenue growth and profits, lack of strategic direction and professionalisation issues. Should he stick with the family business out of a sense of loyalty and responsibility or should he follow his own path?
Research Spotlight Pricing Strategy for Service Start-ups: How to Employ Access and Usage Fee? Pricing is especially important for products consumed in multiple units, because not only does the firm need to set a price point, but it also needs to pick a pricing scheme and balance between charging for access to the service and for each unit used. This paper defines new guidelines for helping firms pick the right pricing scheme based on the nature of heterogeneity in buyers’ consumption levels and valuations for the product.
Research Centres and Institutes Spotlight Are Jan Dhan Bank Accounts Actively Used? Many analysts attribute the recent electoral success of the Bharatiya Janata Party to the effective implementation of social sector schemes...
Research Spotlight Co-opetition: Impact of Technology Asymmetry on Platform Competition and Collaboration Technology-enabled platforms facilitate interactions between multiple sets of users. Without these platforms, such interactions may be difficult, inefficient, too costly, or even impossible. The primary focus of this research is to understand the role that technology asymmetries play in influencing competition and collaboration between heterogenous technology-enabled platforms. Two possible modes of collaboration between platforms are explored. The research also evaluates the resulting impact on customer and social welfare.
