Flagship Research Quarterly of the Indian School of Business (ISB). Find out more

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Past Issue • Apr-Jun 2016

Value Creation and platform thinking

This is derived from the academic talk delivered by Purdue University’s Professor Karthik Kannan, earlier this year, at the two-day ISB Digital Summit which draws together industry experts, business leaders, marketers and academia to discuss the latest innovation and marketing models.
There are huge opportunities in the digital economy that Indians and entrepreneurs in India are taking advantage of. There are also some opportunities where they are trying to replicate developing countries’ models from the US or other mature markets. Therefore, it is time to analyse digitisation trends and how some of the digital platforms are going to play out.


  • Karthik-Kannan

    Karthik Kannan

    Karthik Kannan is Professor of Management at the Krannert School of Management, Purdue University and Visiting Professor at the Indian School of Business (ISB).
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