All is Well: Health Care Branding at Be Well Hospitals
ISBInsight: How did Be Well capture your attention? What motivated you to create a case study for it? Piyush Kumar: ...
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ISBInsight is the Flagship Research Periodical of the Indian School of Business
Affordable Healthcare
Can IT Solve the Healthcare Information Dilemma?
Information technology (IT) is reinventing healthcare markets. In India, ventures such as Practo and 2nd.MD inform consumers about the quality ...
Access versus Innovation in Global Healthcare Markets
Access to affordable medicines and healthcare today comes with a dynamic trade-off in terms of potential disincentives for innovation tomorrow. ...
