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ISBInsight is the Flagship Research Periodical of the Indian School of Business

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Vijay Govindarajan

 Coxe Distinguished Professor at Dartmouth's Tuck School of Business.

Three Box Solution: Strategy for Innovation

Strategy is not about celebrating the past; it is not about celebrating the present; it is only about leadership in the future. Even though an organisation is a leader today, it cannot assume it will continue to be so tomorrow. Earning that leadership is what strategy is all about. But what we also know is that industry changes in the …

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