Venky Shankar

Venky Shankar is the Coleman Chair Professor of Marketing and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University.
Venky Shankar is the Coleman Chair Professor of Marketing and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University.

Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets

BY KIRAN PEDADA, VENKY SHANKAR AND MAYUKH DASS Developed market firms are increasingly expanding into emerging markets by forming international marketing joint ventures (IMJVs) with firms headquartered in these markets. However, about half of these IMJVs are eventually dissolved. In this article, the authors study the impact of dissolution announcements on short-term abnormal returns to the emerging market firm and discuss …

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