Pierantonio Russo

Professor Pierantonio Russo is Medical Director, Independence Blue Cross, a leading health insurance company operating in the Philadelphia region. He is a visiting faculty at the Indian School of Business and the Wharton School of Business and teaches healthcare management courses. He is also Director, Gift of Life International, a not for profi t organisation, Pennsylvania, which seeks to build cardiac surgery and paediatric cardiac surgery programmes in emerging countries, including India. It offers technical, fi nancial and health management support. As part of Gift of Life International, Professor Russo has worked in various Indian cities and hospitals including Chennai from 2007 to 2011.

Cost Efficiency plus Quality Measures: Prescription for the Indian Healthcare Sector

In recent years, in India, a strong free market, a rapid economic growth and a burgeoning private healthcare sector, have accelerated public demand for consumer centric, high quality, medical care.1 The shift towards a consumer-driven healthcare movement is now further facilitated by the increasing use of social media and online searches by a growing middle class. Today, rather than relying …

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